Lianyungang Is “Ready to Launch” Cultural and Tourism Consumption of “Second Season”

From: Lianyungang Daily Updated: 2023-08-08 11:53

Song style with elegant charm, nightless Fishing Bay; the　smokelike　willows　form　a　windproof　screen; adorned　with　painted　bridges　and　curtains　green... On August 4th, the 2023 Lianyungang Cultural and Tourism Consumption Season 2 and the opening ceremony of "Lianyungang Cultural and Tourism Main Entrance" were launched in Happy City of Fishing Bay , continuing the good momentum of the accelerated recovery of the cultural and tourism consumption market in the first season and igniting the passion for summer cultural and tourism consumption in Lianyungang. The big data analysis report on the 2023 Lianyungang cultural and tourism consumption season released by Tuniu Tourism website shows that in the past three months, the total cultural and tourism consumption in the city has reached 7.552 billion yuan, accounting for 6% of the province and ranking fifth in the province.

Strengthening creative marketing in cultural and tourism can continuously amplify spillover effects. Recently, under the organization of Jiangsu Culture and Tourism Self Media Alliance, more than 30 internet influencers have successively entered scenic spots such as Liandao, Yuntai Mountains and Huaguo Mountain to deeply experience our city's high-quality cultural and tourism resources. They have carefully produced and released multiple high-quality original short videos and graphic and text game guides, bringing a lot of "traffic" to the scenic spots. The release of creative marketing measures such as Haizhou creative cultural tourism promotional videos, self media internet celebrity themed salons and Journey to the West themed trendy buses have also boosted the online and offline marketing promotion of Lianyungang’s cultural tourism. It is reported that in the next step, our city will leverage "Lianyungang Cultural and Tourism Main Entrance" and use the marketing and promotion strategy of "travelling in Lianyungang with a mobile" to deliver free electronic tickets and tourism consumption vouchers to thousands of tourists.

Accurate and diverse marketing methods are only the first step in attracting tourists. Cultural and tourism products that are distinctive, creative and able to meet the diverse needs of current tourists are the key part to attract tourists. At 6pm, more than 50 night economy stalls in the old street block of Lianyungang are all open for business, where you can enjoy street performances and DIY crafts; there are seafood barbecue, iced coffee, and specialty desserts... In addition, traditional wooden handicrafts, intangible cultural heritage shell carvings, and other experiential projects have been settled down in the neighborhood. Tourists can not only watch and purchase them, but they can also personally make them. “In the first half of this year, the total passenger flow of the block exceeded 400000 people, and the operating revenue of the block reached 50 million yuan,” according to Lianyungnag Culture and Tourism Development Co., Ltd. In the next stage, our city will also launch a series of cultural and tourism integration new business products - "Haizhou Bay Star" water hotel, Huajian Ling Wu Yun Kong, Wonderful Night at Long Xiaozai, Cui Jian’s Poly Theatre Chain (Lianyungang) tour, etc. to stimulate summer tourism consumption.

At the launch ceremony, 8 banks signed cooperation agreements in the field of digital RMB culture and tourism with the Municipal Annual Ticket Office, Huaguo Mountain Scenic Area, Eden Garden Scenic Area, Jari Technology and Creative Industry Park, Tanggou Liquor Ecological Culture Brewing Base and other units, further expanding the cooperation space between digital RMB and the cultural and tourism industry. According to the Municipal Bureau of Culture, Radio, Film, Television, Tourism and Tourism, they will actively promote the integration of digital RMB into major cultural and tourism activities such as scenic spots, cultural and museum venues, and the "Cultural and Tourism Consumption Season". They will continue to deepen the application of digital RMB in the cultural and tourism industry, making the "second season" of cultural and tourism consumption in our city continue to be hot.